FineView Marketing

Is a 2023 recession inevitable? Most economists agree that a recession is coming, but the timing is questionable. Many thought it would occur by the end of March, but now it looks like it might happen later this year. In this blog…

Like most industries, marketing has seen major shifts over time. Historically, marketing had its humble beginnings in ancient civilizations as the offering of goods for trading. It’s doubtful that this early activity was recognized specifically as marketing, but it served as the…

Digital Marketing for Self Storage The term “digital marketing” was first used in the 1990s and has since emerged as a powerful force. Today, with 170 million people using social media almost daily, traditional marketing will soon be a moment in history.…

The holiday season isn’t the busiest time of year for those in the self storage industry. People are occupied with decorating, shopping, and baking, and self storage is not a hot topic of conversation. If you want to make your presence known,…

Reviews matter when it comes to helping prospective customers choose between your company and your competition. Responding to reviews and engaging with someone about their experience helps people to gain trust in you and builds your online identity. Read the following article…

Brands that don’t want to risk alienating their clients are replacing the customer experience with the human experience. The key difference here is the approach. The customer experience identifies people as a “target.” The human experience is more centered on improving people’s…

You’re casually strolling down the street in Austin, Texas when you spy a small white party tent. Your curiosity is piqued when you see people outside the tent holding cupcakes. You cross the street and find that Google is giving away free…

After a 2020 season that was abnormal, to say the least, the NFL is back. Pro football is getting back to business both on and off the field, with the season opener broadcasting live on Thursday, September 10. Ticket sales are showing…

Branding is a true representation of who you are as a business and how you want to be perceived. Everything that identifies and defines you as a company is your brand identity – it’s your name, logo, mission, and message. Your brand…

It goes without saying that today’s consumers no longer scan the Yellow Pages and check local newspaper ads to find you. Marketing is constantly evolving; and, as a busy self-storage entrepreneur, it’s hard to stay on top of the current best practices.…

Self storage is a lucrative business. With estimated profit margins of around 11%, well above those of other small businesses, rapid industry growth is not surprising. There are approximately 60,000 self storage facilities in the U.S. (IBISworld, 2020). Starting a self storage…