FineView Marketing

This is the first blog in our community marketing series.  Community marketing is a very effective strategy for small to medium sized businesses, bringing a focus to the perceived needs of existing local customers.  We’ll begin by thinking about why you need…

Generational marketing is becoming an industry catchphrase.  In the simplest terms, it is marketing to people based on their age.  Marketers are seeking to gain a competitive advantage by aiming at three generational targets:  Baby Boomers, Gen X, and Millennials. Tailoring your…