FineView Marketing

Showcasing XPS Solutions: A Collaborative Success in Event Marketing

Long before the days of online searches and omnichannel marketing, when logos consciously meant nothing to me and the word “branding” wasn’t in my vocabulary, I noticed a billboard ad for Four Roses Bourbon. I wasn’t even old enough drink it yet,…

This is the final installment in our Community Marketing series. If you missed the first two, you can read them at /why-implement-a-community-marketing-strategy/ and /what-type-of-customer-best-responds-to-community-marketing/ Using what you’ve learned about community marketing, what can you do to build you brand in the community?…

This is the first blog in our community marketing series.  Community marketing is a very effective strategy for small to medium sized businesses, bringing a focus to the perceived needs of existing local customers.  We’ll begin by thinking about why you need…