Month: December 2018

The Psychology of Color in Marketing and Branding: How Color Can Work for You

The Psychology of Color in Marketing and Branding: How Color Can Work for You

There have been myriad articles published on the psychology of color and the misconceptions…

There have been myriad articles published on the psychology of color and the misconceptions surrounding color, branding, and color persuasion.  On one side, there has been extensive research on the way that color can influence and shape consumer perception.  There is another…

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