Tag: generational marketing

Avoid Stereotypical Generational Marketing Pitfalls

Avoid Stereotypical Generational Marketing Pitfalls

Generational marketing is becoming an industry catchphrase.  In the simplest terms, it is marketing…

Generational marketing is becoming an industry catchphrase.  In the simplest terms, it is marketing to people based on their age.  Marketers are seeking to gain a competitive advantage by aiming at three generational targets:  Baby Boomers, Gen X, and Millennials. Tailoring your…

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