FineView Marketing

This is Part 2 of our community marketing series.  We’re moving on from “Why Implement a Community Marketing Program” to the type of customer that will respond favorably to community marketing. It’s all about relationships. Brand loyalty is especially important to the…

Generational marketing is becoming an industry catchphrase.  In the simplest terms, it is marketing to people based on their age.  Marketers are seeking to gain a competitive advantage by aiming at three generational targets:  Baby Boomers, Gen X, and Millennials. Tailoring your…