FineView Marketing

This is the first blog in our community marketing series.  Community marketing is a very effective strategy for small to medium sized businesses, bringing a focus to the perceived needs of existing local customers.  We’ll begin by thinking about why you need…

Generational marketing is becoming an industry catchphrase.  In the simplest terms, it is marketing to people based on their age.  Marketers are seeking to gain a competitive advantage by aiming at three generational targets:  Baby Boomers, Gen X, and Millennials. Tailoring your…

Do you recall the old adage, “you only get out of life what you put into it?”  It’s sounds outdated, but it can be applied even to today’s trendy, digital landscape.  It’s fair to speculate that you’re brand is using a social…

The new year is here, and, as new digital marketing trends and strategies continue to evolve, is your company prepared?  You can’t dismiss these trends as gimmicks from the latest science fiction film. You must be ready and willing to compete in…