FineView Marketing

As with every industry, self-storage sees constant evolution. You can’t rely on outdated strategies to keep up with your competitors. Industry knowledge and resources are literally at your fingertips, but some information is better acquired first hand. Using secret shops, also referred…

As a business owner, the digital assets that you should have ownership to are: Social media pages Facebook pages Instagram profile Website domain Business listings Google My Business Yelp Google Analytics account attached to your website Content management system that powers your…

As a self-storage owner/operator you regularly face a variety of challenges. Your rank among your competitors, the effectiveness of your managers, and the strength of your overall presence in the marketplace are just a few of the issues that may keep you…

What will a marketing agency do for your business? Let’s talk about the difference between content marketing and digital marketing. In the simplest terms, content marketing is focused on engaging your audience and digital marketing is focused on sales. Content Marketing is…

Have you ever been enjoying some online shopping and decided to try a site you’ve never used before? You locate the site; it looks interesting. You click on an item and a page pops up offering you “15% off for first-time buyers”…

Creating a marketing plan doesn’t have to make your flesh crawl, your spine tingle, and your heart beat uncontrollably. It’s not that scary. What’s scary is what will happen to your self-storage business if you don’t create a comprehensive marketing strategy that…

I was forced to look for a new hair salon last week; and, because of my obsession with my hair (and many other things), I spent two days Googling, looking at websites, Facebook pages, surveying friends and friends of friends (otherwise known…

Giving back is always a good thing. Including philanthropy in your marketing strategy is not only selfless; it’s smart. But it only works if you choose the right cause, and make sure that your altruism goes beyond self promotion. You need to…

What are people saying about you? Good online reputation management is not only about being reactive. It’s also about being proactive. You should be monitoring your public reputation on a regular basis, not just when something negative is being said that affects…

This is the final installment in our Community Marketing series. If you missed the first two, you can read them at /why-implement-a-community-marketing-strategy/ and /what-type-of-customer-best-responds-to-community-marketing/ Using what you’ve learned about community marketing, what can you do to build you brand in the community?…

This is Part 2 of our community marketing series.  We’re moving on from “Why Implement a Community Marketing Program” to the type of customer that will respond favorably to community marketing. It’s all about relationships. Brand loyalty is especially important to the…