FineView Marketing

CRM (customer relationship management) software is a versatile tool that manages current and potential customer interactions on one central platform. Its primary function is to help your company build relationships by storing, managing, and organizing customer data. Almost every small business can…

Digital marketing campaigns that neglect targeting senior audiences are missing out on key opportunities to expand their brand to an untapped market. Don’t let outdated assumptions regarding the way older adults interact with social media and other online platforms keep your company…

According to Neil Patel, “the difference between outbound and inbound marketing boils down to getting your business in front of two different groups of people. That is, those who go out of their way to find your product or service when they…

The holiday season isn’t the busiest time of year for those in the self storage industry. People are occupied with decorating, shopping, and baking, and self storage is not a hot topic of conversation. If you want to make your presence known,…

Consumers are more sophisticated than ever before, and social media has given them the power to share their experiences. The best marketing always starts with the customer. They want solutions, assistance, and support, and they don’t want to be persuaded. Customer-first marketing…

Brands that don’t want to risk alienating their clients are replacing the customer experience with the human experience. The key difference here is the approach. The customer experience identifies people as a “target.” The human experience is more centered on improving people’s…

You’re casually strolling down the street in Austin, Texas when you spy a small white party tent. Your curiosity is piqued when you see people outside the tent holding cupcakes. You cross the street and find that Google is giving away free…

After a 2020 season that was abnormal, to say the least, the NFL is back. Pro football is getting back to business both on and off the field, with the season opener broadcasting live on Thursday, September 10. Ticket sales are showing…

Whether you’ve been around for a while or you’re new to digital marketing, you should have a good idea of the complexities and challenges involved in building a modern, creative, and innovative marketing team. The fact is, it’s not easy to find…

Branding is a true representation of who you are as a business and how you want to be perceived. Everything that identifies and defines you as a company is your brand identity – it’s your name, logo, mission, and message. Your brand…

“Google only loves you when everyone else loves you first.” – Wendy Piersall Google is on a mission. Google wants searchers to see the best websites at the top of the results page. Consequently, Google organizes all of the information online and…