FineView Marketing

If your company needs additional capital to scale quickly and you’re thinking about venture capital, think twice. Venture capital isn’t for everyone. If your business isn’t ready for it or you fail to surround yourself with the right people, you can destroy…

Long before the days of online searches and omnichannel marketing, when logos consciously meant nothing to me and the word “branding” wasn’t in my vocabulary, I noticed a billboard ad for Four Roses Bourbon. I wasn’t even old enough drink it yet,…

Not long ago, marketing your self-storage business was as simple as placing an ad in the Yellow Pages and waiting for phone calls.  That doesn’t work anymore. You need to be where your customers are:  on social media.  However, having a website…

There have been myriad articles published on the psychology of color and the misconceptions surrounding color, branding, and color persuasion.  On one side, there has been extensive research on the way that color can influence and shape consumer perception.  There is another…