FineView Marketing

Digital marketing campaigns that neglect targeting senior audiences are missing out on key opportunities to expand their brand to an untapped market. Don’t let outdated assumptions regarding the way older adults interact with social media and other online platforms keep your company…

Generational marketing is becoming an industry catchphrase.  In the simplest terms, it is marketing to people based on their age.  Marketers are seeking to gain a competitive advantage by aiming at three generational targets:  Baby Boomers, Gen X, and Millennials. Tailoring your…