In the ever-changing world of digital marketing, particularly in the self storage and commercial real estate sectors, SEO has become a hot topic. But what can SEO do for your business? To succeed, your business needs to leverage the full scope of search engine optimization. In this blog, we’ll explore how Local SEO, On-Site SEO, Off-Page SEO and technical SEO can significantly impact your online presence and overall success.

Let’s dive in!

The Impact of Local SEO

Local SEO is a game-changer for business in the self storage and commercial real estate industries. In a world where customers often turn to search engines to find nearby services, optimizing your Google Business Profile can be the difference between capturing a paying customer or losing them to your competition.

While Google is the biggest search engine in the world, optimizing your listings across the internet in other search engines like Bing, Yahoo, Yelp etc. is just as important. Accuracy across listings builds trust around your brand. Ensuring updated office hours, relevant pictures of your business, An accurate business description, an updated FAQ and linking your social media from your Google Business Profile (GBP) is what will truly separate your business from others offering similar services.

As the Google Algorithm continues to improve, optimizing your business profile builds trust with Google’s AI, showing its search engine how relevant your business is for users searching your services or products.

Every field matters. Fill as many as you deem relevant to your business.

On-Site SEO: The Foundation of a Strong Web Presence

On-site SEO is the bedrock of any successful digital marketing strategy, regardless of the industry. When it comes to self storage and commercial real estate, optimizing your website for search engines is necessary.

Start with the basics:

Keyword Research
Incorporating keywords into your content is crucial for the success of your SEO campaign. But, Choosing the right keywords for your content starts with research. Consider the following when conducting keyword research: Industry, Market opportunity, services you provide, search volume and keyword difficulty. By appropriately using this framework, you are sure to build a keyword list that is competitive in search rankings.

Geographical Research:
In these industries, location matters. Incorporate location-based keywords to cater to your local market. For self storage, phrases like “self storage near me” and “commercial real estate in (your city) are essential to rank above your competitors.

More importantly, make sure you content is designed to answer questions that people in your geographical area care about. Because what is the point of having a page dedicated to how to store snowmobiles if your business is in Miami, Florida?

You get the point.

Competitive analysis

Study your competitors and assess where you stand. Identify keyword and content gaps, are there specific topics or services they’re missing that you can provide? Or vise versa? While this is an excellent approach, always ensure that you differentiate yourself with unique content.

Off-Page SEO: Expanding Your Digital Footprint

If done right, Off-page SEO can play a significant role in increasing your websites traffic, authority and credibility. This can be a game changer for your business. Creating engaging, informative and visually appealing content to attract backlinks is an excellent way to create authority. For self storage, consider blog posts about packing tips, storage organization and even entertaining meme content. In commercial real estate, you can produce content on industry trends, insights and even property management tips.

Social media Integration
Incorporate a creative and robust social media strategy into your SEO efforts. Share compelling images, Insightful blogs and other value based content to set your business as an industry leader. Share links that redirect back to your website to increase your traffic, but always prioritize quality over quantity.

Technical SEO: The Backbone of a Seamless User Experience

Technical SEO is often overlooked, but make no mistake, it is essential for ensuring your website functions properly and its directly correlated with user experience and satisfaction.

Ensure the following aspects of your website are in top shape to ensure a high quality user experience:

Mobile Optimization
With more and more users leaving desktop and mobile devices on the rise, ensure your website is properly optimized, responsive and delivers an excellent user experience. Mobile optimization means your website reach is broadened to the ever growing audience of mobile users.

Page Speed
Page speed matters. A lot. Slow-loading websites cause poor user experience and harm your overall SEO rankings. Optimize your site for speed by: compressing images, reducing unnecessary code, and clearing your media library of images you are no longer using.

Schema Markup
Implement schema markup to provide search engines with well structured data about your self storage or commercial real estate business. Doing this can improve the chances of your business appearing in search results with rich snippets.